Katie Sloane

Hi, my name is Katie Sloane. Welcome to my profile!

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Katie Sloane is a highly motivated and deadline-oriented team player with the proven adeptness in managing successful events, trade shows and marketing programs. Strong attention to detail and exceptional organization skills enable Ms. Sloane to multitask in a dynamic environment.   Skills: Event Management, Marketing, Event Marketing, Public Relations, Project Management, Brand Management, Social Media, Digital Media, Social Networking, Client Relations, Media Relations, Blogging, Content Creation, Writing, Promotions, Pop Culture, Press Releases, Email Marketing, Presentations, Multi-task, SEO, CRM, Adobe Illustrator and InDesign, PDFpenPro, Text Wrangler, Excel, PowerPoint, MS Office, MAC/PC, Keynote, Constant Contact, Daylite

Public Relations / Marketing Assistant at Visual Magnetics

October 2012 - Present | Mendon, MA

•Coordinate all special events and trade shows on a global scale; Provide on-premise support at events as required •Build and manage event timelines, marketing plans, calendars, budgets, client requests, contractual obligations and logistic details including, but not limited to, catering, invitations, vendor contracting, floor plans and marketing kiosks •Develop and implement brand's integrated marketing strategy in support of overall business objectives, including lead generation, growth of brand awareness and increasing email database •Produce visually appealing and effective campaigns; Deploy across multiple platforms, digital resources and tools, print advertisements, direct mail and email; Custom HTML email design •Proactively research and identify potential marketing, events and media opportunities; Create and present proposals to company's key stakeholders and senior management •Bolster company's participation in key conferences, speaking engagements and awards; 2013 Accomplishments: SGIA Product of the Year, Sign & Digital Graphics Top Innovators & Influencers and MetroWest495 Biz 10 To Watch •Maximize budgeted results while maintaining optimal guest service; Result: Reduced trade show and event costs by 35% through strong negotiation skills and fostered relationships with a diverse base of vendors, services and venues •Spearhead company’s public relations program, bringing all outsourced services in-house to generate thousands in savings while simultaneously amplifying and harmonizing brand voice •Cultivate relationships with press contacts, build editorial calendar and handle media requests •Write, proofread and distribute press releases, product launches and communications, tailoring content and enhancing user experience to improve satisfaction, attract and retain customers •Monitor and create content for social media sites to build relationships, establish brand as an industry leader and engage audiences; Result: Increased Twitter followers by 216% and Facebook "likes" by 150% within 10 months •Manage inventory and production of marketing collateral for events, PR opportunities, current and prospective clients •Design press kits and brand identity elements using Adobe Creative Suite, PDFpenPro, TextWrangler and TextEdit •Train staff in various programs / procedures

Marketing and Sales Intern at InterContinental Boston

June 2011 - August 2011 | Boston, MA

•Revamped TripAdvisor communications to strengthen community / client relations and brand voice; Escalated positive and negative issues to appropriate departments; Managed social media networks and contributed innovative content •Worked closely with banquet department to assist with set-up, execution and tear down of events; Ensured all clients’ needs and aspirations were met •Served as a liaison in communicating last minute changes from the client to the kitchen, banquet department and other operating teams; Created Banquet Event Orders in Delphi •Oversaw marketing materials and website to ensure content and photos were accurate and adhered to brand standards

Promotions/PR Department Intern at U92 FM

September 2008 - May 2010 | Morgantown, WV

•Planned and executed on-campus events •Drove promotions and community engagement to build brand awareness; Acted as a brand ambassador •Conceptualized creative marketing and promotional strategies; Wrote proposals outlining program details for presentations to PR department •Developed campus and event calendars

West Virginia University

2008 – 2012

Bachelor of Science in Journalism (BSJ)

Concentration: Major in Public Relations, Minor of Communications

Activities: National Society of Collegiate Scholars (NSCS), Phi Sigma Theta National Honor Society, SCVNGR (Head of Planning), WVU Student Athlete Tutor, Diversity Days, Delta Gamma Sorority (Director of Public Relations and Director of Archives and Banners), Mountaineer Maniacs, Volunteer: Service for Sight, Madison Nursing Home, Rebuilding Together, Memorial Hospital of Rhode Island

Event Planning and Execution, Marketing, Brand Management, Public Relations, Client Relations, Communications, Fashion, Pop Culture, Entertainment, Sports, Networking, Music, Design, Social and Interactive Media, Digital, Emerging Media, Networking, Fitness, Writing, Magazines, Traveling, Beauty, Poetry, Blogging, Content Creation